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Research shows that people prefer to be addressed in their right ear as they will find it easier to process the information and are therefore more likely to perform a task.
Known as the "right ear advantage", scientists believe it is because information received through the right ear is processed by the left hand side of the brain which is more logical and better at deciphering verbal information than the right side of the brain.
The researchers looked at how people listen in natural situations and seeing how they respond.
The team led by Dr Luca Tommasi and Daniele Marzoli from the University of Chieti in central Italy, observed behaviour of hundreds of people in three nightclubs across the city.
They intentionally addressed 176 people in either their right or their left ear when asking for a cigarette. They obtained significantly more cigarettes when they made their request in a person's right ear compared with their left.
The authors' results confirm a "right ear advantage" for verbal communication and the increased willingness to carry out a request when it is asked into the right ear.
Their findings were just published online in Springer's journal Naturwissenschaften.
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研究表明，人们更喜欢用右耳来接收信息。因为这样会使听者觉得那些信息更容易处理，也因而更倾向于去完成它们。
这被称之为“右耳优势”。因为科学家们相信，如果信息是经由右耳来传递给大脑的话，那么这些信息将会由更富于逻辑性和语言处理能力的左脑来处理。
研究者们主要是对自然状态中人们的倾听行为以及对此所作的回应进行了观察。
这个研究小组是由来自意大利中部基埃蒂大学的卢卡·托马西（Luca Tommasi）博士和丹尼尔·马佐里（Daniele Marzoli）领导的，并且是通过观察了市内3家夜店中上百人的行为后得出的上述结论。
期间，研究者们有意识地对着176个“受访者”的左耳或者右耳索要香烟。结果他们发现，当他们通过目标人群的右耳来陈述这一请求时，往往能够获得更多的香烟。
这一结果证实了语言交流中的确存在着“右耳优势”理论。同时，这也证明了当某个请求是通过右耳来传递的话，那么它得到积极回应的几率也就越高。
他们的这一调查结果刊载在了《自然科学》（由施普林格出版）的网络版上。 |
